L01 / TURN IT DOWN
You leave digital scope on the table.
The client wants paid + SEO + lifecycle. You can do brand, web, and creative. You hand the rest to a competitor — and watch the relationship migrate with it.
CovAgency runs paid media, SEO, lifecycle, and AI automation under your brand — so your agency can sell every digital service without hiring a department. You stay the agency of record. We stay covert.
The client wants paid + SEO + lifecycle. You can do brand, web, and creative. You hand the rest to a competitor — and watch the relationship migrate with it.
Margins collapse. Quality wobbles. Communication breaks. One bad month with a Fiverr media buyer and the client churn email is already drafted.
$180k in fully-loaded payroll for a half-utilized senior, plus the recruiter fee and the ramp time. The math doesn't pencil until you have three retainers — but you can't close three retainers without the bench.
Search, social, programmatic, retargeting. Senior media buyers running campaigns under your reporting and your brand.
Technical audits, on-page, content programs, link building. Built to compound — not to game algorithms that already changed.
Automation, segmentation, nurture flows, retention programs. We architect the journey; your client sees only the results.
Conversion-focused builds for campaigns, launches, and full sites. Fast, measurable, and handed off clean.
Branded dashboards, attribution setups, and monthly recaps your account team can ship without rewriting.
Agents, workflows, and internal tools that let your team scale delivery without scaling headcount. Built by Dyntyx, our automation arm.
We arm you with deliverable scope, sample dashboards, and proof points you can put on slides. You sell with the credibility of a 30-person agency, even before the client signs.
Within 5 business days we assemble the team, build the engagement plan, and align on communication cadence, brand handling, and reporting templates — all branded as your agency.
Your client never sees us. Reports go out under your logo. Slack channels run through your team. We are, by contract, invisible to the end client for the life of the engagement.
After two years of B2B/SDR-led growth strategy, partner agency tripled in size, hit Inc 5000 twice, Inc Regionals twice, and won Colorado Companies to Watch in 2023.
4+ years driving leads and growth for a partner that hit Inc 5000 Hall of Fame, Colorado Fast 50, Mercury 100 — and an acquisition outcome.
Set up and managed digital programs for a regional agency's small and large clients across NY State — driving large jumps in lead volume across verticals.
"You know when you spot the hidden gem — the rockstar that will help you get to the next level? That's this team. When they joined us, we were struggling to get beyond single-digit YoY growth. After we implemented their system, we experienced 30% annualized growth for four straight years."
No. We sign a mutual NDA before the first kickoff. All deliverables, reports, decks, and communication go out under your brand. We don't take credit, post case studies with client names, or attend client meetings as ourselves. If you want us in a meeting, we attend as your team.
Two models. Project-based for one-off work (audits, builds, campaign launches). Retainer-based for ongoing channels — you mark up to your client however makes sense for your business. Most partners run 40–60% margin on retainers. We share scoping templates and pricing benchmarks so you don't have to guess.
Yes — and most partners use us for this from day one. We provide pitch-ready deliverable scopes, sample reports, case study language (sanitized), and pricing frameworks. Senior team will join sales calls as "your strategist" if the deal warrants it.
Fine. Plenty of partners start with just paid media, or just SEO, and add lanes over time as their clients ask for them. We don't bundle services you don't need.
Standard ramp is 5 business days from signed agreement to active engagement: kickoff, access provisioning, branded reporting setup, and first deliverables in motion. Urgent campaigns can move faster.
We sign mutual NDAs as standard. We won't take a non-compete that prevents us from working with other agencies — we serve a portfolio of partners and that's part of how the model works. We will commit to vertical exclusivity for a specific geography on a case-by-case basis when it makes sense.
30-minute partner call. No pitch, no slides. We'll ask about your agency, your client base, and the gaps you're feeling — then tell you honestly whether the fit is there.
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